How Inboxa Works: From Your Website to Posts, Reels and DMs in 7 Steps

Most small brands run their marketing on five tools: one for the plan, one for designs, one for videos, a photographer for product shots, and something else to answer Instagram comments. Each one has its own login, its own bill in dollars, and its own way of getting your brand wrong.

This guide shows how Inboxa works instead: one app that reads your brand once, writes the plan, and then makes everything the plan needs, in your colours, in English or any of 7 Indian languages. Each step below has a screenshot of the app as it is today.

What is Inboxa?

Inboxa is an AI marketing app for Indian D2C brands and small businesses, made in India. It reads your brand from your website, then writes your marketing and makes the creatives for it: Instagram posts, carousels, stories, reels, video ads and product photos. It also answers your Instagram comments by DM, so the posts it makes turn into conversations.

You pay in rupees, by UPI or card, and everything you make uses credits from one balance. A post is a few credits, a product photo a few more, a reel more again, so you can see what each thing costs before you make it.

How does Inboxa work, step by step?

1. Add your website, or describe your business.
2. Get your strategy: a goal for the month and a four-week plan.
3. Make posts and carousels in the Studio.
4. Make reels and video ads on the Videos tab.
5. Shoot products and garments without a studio.
6. Automate Instagram DMs on the posts that bring comments.
7. Pick a plan when you need more.

Step 1: Add your website, or describe your business

Type your website on the home page. Inboxa reads it: your products and prices, your colours, your fonts and your logo. No website? Tap No website? Describe your business and answer a few questions about what you sell and who buys it.

Step 2: Get your brand strategy and four-week plan

Inboxa turns what it read into a strategy: one goal for the month, how you will know it worked, the themes to post about, and a posting plan week by week. Each planned post has its hook and the word buyers should comment. A strategy uses 10 credits, and you can change any line by tapping it.

Step 3: Make posts, carousels and product shots in the Studio

The Studio is where you make pictures. Post Flow makes posts, carousels and stories with the words written and the picture drawn in your brand's colours; a post uses 5 credits. Product shots makes studio-quality product photos, and Fashion photography puts your garment on a model from every side.

Below the cards, Remix a look lets you pick a ready-made picture style, add one photo, and get it back in that style. It works even without a website.

Step 4: Turn a product into reels and video ads

The Videos tab makes hook reels for Instagram and CTV ads for TV, streaming apps and phones, from your product photo or a post you already made. Each comes with music, a voiceover and captions, in the language you pick. A reel uses 15 credits up to 6 seconds and 10 more for every 5 seconds after that, on a paid plan.

Step 5: Shoot products and garments without a studio

Upload one phone photo of a product and pick the scenes, the shots and the sizes; each product photo uses 15 credits. For clothing, the Marketplace Photo Pack puts the garment on a model and sizes every view for Myntra, Flipkart, Amazon, Ajio and Meesho at once.

Step 6: Automate Instagram DMs on the posts that bring comments

Connect your Instagram business or creator account with Instagram's own login. Pick a post or reel and a word like PRICE, and everyone who comments it gets your DM within seconds, with your link one tap later. The free plan sends 200 DMs a month, and each account can send up to 500 a day. The Instagram DM automation page has the details.

Step 7: Pick a plan when you need more

You start free with 20 credits, 200 DMs a month and 10 photo tool images a month. When you need more, the plans are Starter at ₹999, Growth at ₹1,999 and Scale at ₹4,999 a month, or yearly for the price of 10 months. See pricing for everything each plan includes.

What else is inside Inboxa?

• Campaigns: pick an occasion like Diwali, your products and your offer, and get a set of posts timed to the weeks before it.
• Iba, your AI marketer: ask Iba for anything, edit a post in words ("make the headline bigger"), and get ideas for what to post next.
• Photo tools: remove a background, enhance a photo, or erase something from it.
• Your brand, remembered: colours, fonts, logo and the layouts you like, used in everything you make.
• Eight languages: the app works in English, Hindi, Bengali, Tamil, Telugu, Kannada, Marathi and Gujarati.

What are the benefits of using Inboxa?

• One brand, everywhere. Every post, reel and photo starts from the same brand read, so your feed looks like one company.
• A plan before the posts. You post toward one goal a month, not whatever you thought of that morning.
• Posts that sell, not just look good. Each planned post carries the word buyers should comment, and the DM automation answers it.
• Rupee pricing you can predict. One credit balance, the price of each thing shown before you make it.
• No studio, no designer, no agency for the everyday work. Keep those for the big launches.

How Inboxa works for Indian D2C brands

Inboxa is built for how Indian brands sell. Buyers discover you on Instagram, ask the price in the comments, and expect a reply in their own language. They buy on your site or on Myntra, Flipkart, Amazon, Ajio and Meesho, often after a Diwali or sale-week offer.

• Posts and reels in Hindi, Tamil, Bengali and five more languages, not only English.
• Marketplace sizes for the five stores most Indian fashion sellers list on.
• Campaigns timed to Indian occasions, starting with Diwali.
• Comment-to-DM that answers "price?" in seconds, on Meta's official API.
• Plans in rupees, paid by UPI or card.

Common mistakes when you start

• Skipping the website step. The brand read is what makes everything look like you; fill in the business answers if you have no site.
• Making posts before the strategy. The plan decides what each post is for; start there.
• Posting without a comment word. End each post or reel with an ask like "Comment PRICE" and set up the DM for it.
• Low-light product photos. A clear phone photo in daylight gives far better product shots than a dark one.