Instagram DM automation for Indian brands
Pick a post or reel and a word like PRICE. Everyone who comments it gets your DM within seconds, and your link one tap later. 200 DMs a month free.
- Instagram's official API
- No password shared
- 200 DMs a month free
- No card needed
Start free with your website
Built the safe way — on Meta's official API
Inboxa's DM automation runs entirely on Meta's official Instagram Graph API. No password sharing, no scraping, no unofficial tools — just the compliant method Meta approves. Your account stays in your control.
- Official Meta API
- Business Verified by Meta
- No Unofficial Automation
How Instagram DM automation works, in four steps
- 1
Connect your Instagram
Sign in with Instagram's own login. Your account needs to be a business or creator account, and Inboxa never sees your password.
- 2
Choose the post and the word
One post or reel, a few, or your whole account. Listen for a word like PRICE, LINK or MENU, or answer every comment.
- 3
Write the DM
Your message and the words on its button. Add a public reply to the comment, ask people to follow first, or ask for their email.
- 4
Go live
Every matching comment gets your DM within seconds. Each person lands in your leads with the steps they took: the DM, the follow, the email, the link.
Everything a comment needs, answered for you
Keyword triggers
Reply to PRICE, LINK or any word you choose, or to every comment.
Posts, reels or your whole account
Watch one post, a handful, or everything you publish.
A public reply too
A short reply under the comment, picked from a few you write, so it never looks copied.
Follow first
Ask people to follow your account before the link arrives.
Collect emails
Ask for an email in the chat. One that doesn't look right is asked for again.
Numbers for each automation
DMs sent, replies, people engaged and link taps.
Your leads, in one list
Every commenter with their word and the steps they took, ready to download as a CSV file.
- Coming soon
Continue on WhatsApp
A Chat on WhatsApp button at the end of the DM, and your WhatsApp menu answers there.
From a comment to a WhatsApp chat, in two taps
Turn on Continue on WhatsApp and your DM ends with a Chat on WhatsApp button. One tap opens a chat with your business number, the first message already typed. They send it, and your WhatsApp menu answers straight away: the collection, prices, timings or a booking link.
- The shopper writes first, so the chat starts on their terms.
- Your menu replies at once, day or night.
- Each chat shows the Instagram handle it came from.
Until then, make your WhatsApp link (wa.me and your number) the link your DM sends: a tap on it opens a chat with you.
Built for how India shops on Instagram
Questions become chats
Shoppers ask in the comments: the price, the size, delivery to their city. The DM answers each one in private, where they can ask more.
Write in any language
Hindi, Hinglish, Tamil or English: your DM goes out exactly as you write it. The app itself works in English and 7 Indian languages.
Free to start, no card
The free plan sends 200 DMs a month. Each person's first DM ends with a short “Powered by Inboxa” line; a plan removes it.
Your shoppers' data, kept small
For each commenter we keep their public @handle, the word they commented and when each step happened, and an email only if they type one.
What brands send when someone comments
- PRICE
Skincare & beauty
The product page and today's offer.
- SIZE
Fashion drops
The size chart and the link to buy.
- MENU
Restaurants & cafés
The menu and a link to book a table.
- GUIDE
Coaches & creators
The free guide, and an email to stay in touch.
- DETAILS
Real estate
The brochure, and an email to follow up.
Free for 200 DMs a month
Every DM automation feature on the free plan, 200 DMs every month. No card needed.
DM automation
₹0200 DMs a month
- ✓Keyword DMs on posts and reels
- ✓Public replies, follow and email steps
- ✓Leads list with CSV download
- ✓Up to 500 DMs a day for each account
Each person's first DM ends with “Powered by Inboxa”. A plan removes it and sends 1,000 to 20,000 DMs a month.
Instagram DM automation, your questions answered
What founders ask before they turn it on.
Instagram DM automation sends a private message, on its own, to people who comment on your post or reel, usually when the comment has a word you chose, like PRICE. It works through Instagram's official API, so you sign in with Instagram and never share your password. Inboxa does it for Indian brands, with 200 DMs a month free.
Connect your Instagram business or creator account to a DM automation tool, then choose the post or reel, the word to listen for and the message to send. From then on, each comment with that word gets your DM within seconds, with a button that leads to your link. You can also answer every comment, not only ones with the word.
Yes, when it runs on Instagram's official API and its own login, as Inboxa does: you never share your password, and you can disconnect at any time. Tools that ask for your password or scrape Instagram break its rules and can put your account at risk. Instagram also allows one message per comment until the person replies, and a safe tool keeps to that.
With Inboxa the free plan sends 200 DMs a month, with no card needed; each person's first DM ends with a short “Powered by Inboxa” line. The monthly plans send 1,000 to 20,000 DMs without it. Many other tools charge a monthly fee, so compare what each plan includes before you pay.
Yes. Make your WhatsApp link (wa.me and your number) the link your DM sends, and the person who commented opens a chat with your business in a tap. A Chat on WhatsApp button that types their first message for them, with a WhatsApp menu that answers at once, is coming to Inboxa soon.
Inboxa sends up to 500 DMs a day for each Instagram account, well past a small brand's busiest day. Instagram allows one message per comment until the person replies; after that, each tap on a button in the chat brings the next step.
Yes. DM automation works with Instagram business and creator accounts, the professional accounts Instagram's API is open to. Switching a personal account to a professional one is free and takes a minute in Instagram's settings.
One option is Inboxa: keyword DMs on posts and reels, public replies, follow and email steps, and a leads list, with 200 DMs a month free. It works in English and 7 Indian languages, and the same app makes your posts and reels. Inboxa is not affiliated with ManyChat.
Yes. An automation can watch one reel, a few posts and reels together, or your whole account. Ending a reel with an ask such as "Comment PRICE for the link" is a simple way to start.
Turn your next comment into a customer
Start free with your website. DM automation is in the app, ready once you connect Instagram.
No card.No call.